Château Mouton Rothschild
Jan 01, 2018
Château Mouton Rothschild is a success story of an entrepreneurial estate in the left bank Bordeaux region. It is the only estate that could ever changed the 1855 classification to become one of the best and most renowned winery in the world.
And all this is due to one revolutionary man, Baron Philippe de Rothschild, who blew the dust off the old ways to make and sell wines.
It all started in 1853, under the Napoleon the 3rd regime, when Baron Nathaniel de Rothschild, an English member of the Rothschild family, purchased an old estate in Pauillac called Chateau Brane-Mouton. As it was the custom, the new owner changed the name of the estate to become Chateau Mouton Rothschild.
In 1922, the real revolution occurred when the young 20-year-old Baron Philippe de Rothschild took over the control of the estate. Many of his methods were seen as radical at that time, but there are broadly used today by the whole the Bordeaux region.
Being convinced that his wine was better than a Second Growth status, he took on to make the estate to be a First Growth according to the 1855 classification. In only two years, he did what everyone thought was impossible and got the highest quality award for a wine.
From that moment on, you can read on the Mouton Rothschild label:
“First I am, second I was, Mouton does not change.”
Baron Philippe also introduced three revolutions.
He was the first to bottle all his production at the property when the majority of the other estates sent their wines to negociants for bottling.
Thanks to that he took control of his distribution and started to collaborate with famous artists for every year’s label. The estate was a precursor of modern wine marketing.
Finally, Mouton Rothschild was famous for introducing Mouton Cadet that turned to be the most inexpensive branded wine worldwide.
A part of the Chateau Mouton Rothschild vineyard is more than 100 years old and the grapes are hand picked to ensure the best quality of the clusters harvested.
Wine novice or interested in discovering wines you do not have access to? Every month receive two bottles of exclusive French wines at home with our sommelier’s tasting guide. Find out more
Wine novice or interested in discovering wines you do not have access to? Every month receive two bottles of exclusive French wines at home with our sommelier’s tasting guide. Find out more
